GRADUATE DEGREES
FOR THE DIGITAL AGE
UF CJC Online
Master’s
Concentrations
UF CJC Online offers professionally-focused master’s concentrations designed to challenge, enhance skills and prepare students for exciting careers. Students who complete all degree plan requirements receive a Master of Arts in Mass Communication degree from the nationally renowned College of Journalism and Communications at the University of Florida.
Our graduate education–founded in theory and influenced by industry–transforms lives. We offer the most comprehensive, digitally focused online graduate programs in the world. Discover which of our concentrations is right for you by reading more about each below.
Core Competencies of Web Design:
- Create branded messaging for digital platforms
- Code a fully responsive website tailored to client and audience needs
- Design effective communications campaigns
- Utilize theory to create effective integrated marketing campaigns
- Apply the principles and elements of design to online landscapes
Core Courses of Web Design:
- Corporate and Brand Identity on the Web
- Digital Imagery in Web Design
- Digital Media Layout and Design
- Foundations of Visual Communications Design
- Web Design Principles
- Advanced Web 1: Advanced Design
- Advanced Web 2: Programming and Specialized Topics
- Advanced Web 3: Web Interactivity and Engagement
- User Experience (UX) Theory and Research
- Mass Communication Theory
Core Competencies of Public Interest Communication:
- Create an effective strategic communications plan
- Use systems thinking to identify a theory of change
- Build stories that drive belief and behavior change
- Apply scholarly theory to specific campaign contexts
- Use visuals strategically to build support for campaigns
- Measure and effectively evaluate social change campaigns
- Apply project and budget management to campaign development
Core Courses of Public Interest Communication:
- Introduction to Public Interest Communication
- Public Interest Communication Theory
- The Art and Science of Storytelling
- Foundations of Visual Communications Design
- Measuring Change: The Role of Research, Polling and Evaluation
- Developing a PIC Approach to Strategic Communication
Core Competencies of Social Media:
- Apply best practices on all major social media platforms
- Create engaging social media content
- Measure metrics and social media campaign results
- Increase return on investment for social media campaigns
- Schedule and manage brand social media accounts
Core Courses of Social Media:
- Introduction to Social Media
- Introduction to Multimedia
- Branding Using Social and Mobile Media
- Mass Communication Theory
- Research Methods in Digital Communication
- Social Media Metrics and Evaluation
- Social Media and Emerging Technology
- Social Media Community Management
- Social Media Management
Core Competencies of Public Relations:
- Write strategic communication pieces on behalf of an organization
- Communicate during crises
- Manage a brand’s reputation
- Evaluate and measure change
- Influence public opinion
Core Courses of Public Relations:
- Strategic Writing for Public Relations
- Public Relations Foundations
- Public Relations Theory
- Public Relations Management
- Measurement & Evaluation
- Strategy & Messaging
Core Competencies of Digital Journalism and Multimedia Storytelling :
- Develop a publishable long-form story through reporting, interviewing, storytelling, writing, editing, and technical skills.
- Analyze journalistic, digital, and social media challenges.
- Analyze audience profiles (personas).
- Create stories for a target audience.
- Evaluate others’ work for publication.
- Prepare a story pitch.
- Practice professional ethics and collaboration.
Core Courses of Digital Journalism and Multimedia Storytelling :
- Principles of Journalism
- Reporting and Writing for Digital, Audio and Video
- Multimedia Editing
- Social Media for Journalists
- Data Storytelling and Visualization
- Research Methods in Mass Communication
- Mass Communication Theory
Core Competencies of Digital Strategy:
- Write effective copy to tell a brand’s story
- Generate leads on social media platforms
- Develop strategies for positive ROI
- Utilize performance marketing techniques
- Create effective messages and measure results
- Reach new customers in targeted ways
- Enhance inbound marketing strategies
- Measure and effectively communicate marketing KPIs
- Understand and fully implement best SEO practices
Core Courses of Digital Strategy:
- Copywriting for Digital Messaging
- Lead Generation and Management
- UX Theory and Research
- Inbound Strategy
- Social Media Advertising
- Search & Display Advertising
- Mass Communication Theory
Core Competencies of Global Strategic Communication:
- Craft messages for worldwide audiences
- Localize global messages for different reasons
- Engage in communication with members of diverse cultures
- Make informed decisions with a global mindset
- Be an effective leader
- Leading positive social change through impactful global messaging
Core Courses of Global Strategic Communication:
- Foundations of Intercultural Communication
- International Issues & Crisis Communication
- Global Activism and Social Change
- Public Affairs Communication
- Mass Communication Theory
- Research Methods in Digital Communication
- Strategic Communication: Ethics and Concepts