MMC 5435 - Messaging Strategy and the Centrality of the Value Proposition

3 Credits

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The course examines the historical evolution and function of a value proposition crafted for an organization, product, or service. The student will learn the framework, need, benefit, and strategy behind a value proposition. Through active learning projects, students will move through the process of identifying the proper components to support the value proposition framework. In addition, the student will develop a sound and honest value proposition and evaluate it.

Prerequisites: None.

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