MMC 6950 - Mass Communication Capstone: Audience Analytics

3 Credits

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In this capstone course, the student will use an integrated research approach to synthesize and apply actionable intelligence that can be leveraged by an organization demonstrating the synthesis and application of the ​knowledge gained from the College of Journalism and Communications program. The student will design an audience analytics project using quantitative and​/or qualitative methods and analysis to develop recommendations and a strategy for an organization to tailor its initiatives to a specific audience based on findings and needs.

Prerequisites: Students must have all core courses completed with a grade of B or above and be in their final semester.

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