MMC 5007 - Introduction to Audiences

3 Credits

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The purpose of this course is to provide students with an understanding of the nature and evolution of contemporary audiences and how they can be contextualized from both firm and consumer perspectives. The students will examine the diversity of audiences and how they can best be served in today’s marketplace. In addition, students will learn about the ethical implications of serving modern consumers, including the challenges that accompany new technologies and data access.

Prerequisites: None.

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