Courses
MMC 6728 - Branding Using Social and Mobile Media
3 Credits
In this course, students will develop a strategic social media plan focusing on branding and analyze the impact of social media on branding efforts. Using the fundamental principles learned in this course as a foundation, the students will map the landscape of social media, create brand strategies for social media marketing, audit the competitive scope of social media activities for a brand, assess the effectiveness of social media engagement strategies, and use the most influential tools in social media engagement and branding. Using current case studies and step-by-step processes, students will learn to maximize online efforts while maintaining brand continuity and consistency.
Prerequisites: None.
Instructors
Internal Server Error
The server encountered an internal error or misconfiguration and was unable to complete your request.
Please contact the server administrator at webadmin@jou.ufl.edu to inform them of the time this error occurred, and the actions you performed just before this error.
More information about this error may be available in the server error log.