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Digital Marketing

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What Is a Digital Strategy in Marketing and Why Is It Critical to Customer Experience?

Monday May 13, 2024

A solid digital marketing strategy is critical for nurturing a positive customer experience. Study communications and digital strategy online

5 Ways the Customer Journey Can Help You Build Effective Digital Advertising Campaigns

Tuesday April 13, 2021

By Nathan Mendenhall, digital advertising manager at Digital Resource Jan. 20, 2021 In this modern era, digital advertising is one of the most effective ways to launch, grow, and scale any business online. But just because you run an ad on Facebook or Google doesn’t mean that it will automatically drive your business to success. […]
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How to Maximize Your Nonprofit’s Social Media for Online Giving

Tuesday September 29, 2020

By Logan White, marketing and social media student assistant at UF CJC Online October 1, 2020 As many nonprofit fundraisers have come to realize, social media is becoming more important when asking for a gift. For most donors, visiting your Facebook or other social platforms is the first step in considering whether or not to […]
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TikTok Revived Earned Media – and How to Do the Same for your Brand

Thursday August 27, 2020

By Logan White, marketing and social media student assistant at UF CJC Online August 27, 2020 By now you’ve likely heard of the social media app taking the world by storm – TikTok. Even with the uncertain future of the app in mind, TikTok has highlighted the power of earned media, a type of media […]

5 Tips for a Successful Career in Digital Marketing

Wednesday February 27, 2019

Nathan Mendenhall We’re in a transformative era for the marketing world, where the old paradigms of TV and radio advertising are rapidly giving way to the digital domain. Today, with just an internet connection, anyone can launch a marketing career or start an entrepreneurial journey, armed with the right mentorship and an insatiable appetite for […]

Apps that will make your Instagram Stories POP

Wednesday October 17, 2018

By Nicole Cruz Have you ever flipped through your Instagram story feed and noticed a story that looks exceptional? You ask yourself “how did that person do that?” It turns out you don’t have to be a social media master to craft next-level Instagram stories; there are free apps that can help you improve your […]

How to Use Pinterest in 2018… for Profit!

Wednesday March 28, 2018

By Angel Burns Yes, you have heard of it, but do you use it? Do you use it for business? Besides making pretty collections of pictures, how can you market your brand with it? Pinterest is one of the main social media platforms today, but less familiar to most than Facebook, Twitter, YouTube, LinkedIn, Instagram […]
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Millennials Rising: The Next Great Generation

Friday April 22, 2016

by Robert W. Grupp, Graduate Program Director, Global Strategic Communication, University of Florida A New Generation We hear a lot about millennials. They’re described as selfish, entitled, cynical, self-absorbed, and mooching off their parents. But if you look at the research, it shows something very different. This is a passionate group of people who are determined […]